What people are saying about this book
Craig has turned his extensive research of this crucial business subject into an actionable piece of content that is a must read.
A great insight on how top designers produce landing pages. A balance of UX, marketing and content that will help you think of your users first.
From fundamentals through to the more advanced stuff. This is a must read for anyone who is serious about getting results.
It's an amazing book. The knowledge is gonna help me a lot with my startup's webpage. I recommend everyone check it out.
I love books with actionable tips and The Complete Guide To Great Landing Pages is full of them. If you're building your first landing page, or your 10th you'll find lots of great advice.
Craig Barber's straight forward approach to landing page design helped me step into my customers shoes and write copy that connected with them. Thanks to this book, I now look forward to working on landing pages for my clients!
A complete guide featuring
Use our proven, data-backed techniques to increase conversions on your landing page
Made just for
Drop bounce rates
Learn how to keep your audience for longer with our landing page content recommendations
Complete chapter list
- Landing page fundamentals
- Optimising your copy for more conversions
- How to use images to maximise conversions
- Optimising call to actions for maximum conversions
- Optimising page elements for maximum conversions
- Optimising pricing for maximum conversions
- Optimising forms for maximum conversions
- Using social proof to increase conversions
- Advanced ways to increase conversions
- Following up
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About the author
“I’ve been responsible for website UX and UI design for PayPal, Samsung, Sony and Virgin. Through research on A/B testing and case studies, I’ve learned what increases clicks, conversions and sign ups on landing pages. With this guide, I’m passing my knowledge on to you.”
Senior UX / UI Designer